

The FEED Method
F – Focus on the Hook
We grab attention in the first 3 seconds by telling viewers where we are, what problem you solve, and teasing the offer. Boom — now they’re watching.
E – Empathize & Engage
We speak directly to the viewer — we show them you ‘get’ their needs, and we keep them interested.
E – Entertain & Educate
This is where we bring out your story — why you started, why you love what you do — so people feel like they already know you.
D – Deliver the Call-to-Action
We finish strong with your Pitts Stop Special — a reason for them to come in now, not later.